Where to Start with Social Media

Back in 2010, I wrote a magazine article that talked about using Facebook, LinkedIn and Twitter in people’s personal and professional lives. While the social media tools have expanded enormously, the strategy for incorporating these tools have stayed the same.

1. Establish a plan and outline your goals.  This will be your guide on which sites to use and what you post.

2. Start somewhere.  You do not have to use all the sites.  If you are already using Facebook, see how you can expand your presence.  If you aren’t using anything, set up a professional profile on LinkedIn and connect with colleagues. LinkedIn is still one of professional networking communities.

3. Monitor and manage your internet presence.  You need to be aware of what is online by you and about you.  Google yourself to see what appears.  

4. Revise online profiles to fit your outlined goals and use social networking sites to create positive content.  Twitter is an easy way to share your expertise.  Searches will consider the content you create and who links back to it.

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